Saturday Night Live is an awesome show. Its wonderful edgy humor brings much-needed levity to the current state of our world. The show reaches 11 million broadcast viewers weekly as well as millions of people who watch segments via their YouTube channel. So imagine my delight when I was sitting at the Washington’s National Park Fund (WNPF) Annual Auction on Saturday night (4/7/18) and the executive director, Laurie Ward, steps on stage and says “Where is Gaby Adam?” to the 500 people sitting there. She had just received word that the announcement I led that week, about a $1 million dollar private donation to WNPF, had just been mentioned on Saturday Night Live! [ Read More ]
public relations
Basics of Strong Messaging
Creating strong messaging takes skill and experience. That said, the very basics of good messaging are so simple it’s surprising to me how many companies get them wrong. There are three primary things to focus on: clarity, consistency and repetition. [ Read More ]
5 Top Communications Tips for Start-ups
In my 25+year marketing communications career, I have worked with about 50 start-ups. Most have been in the technology industry and a few have been in the environmental sustainability and travel industries. There are a few things I always seem to have to emphasize at the outset and they are listed below. [ Read More ]
Engage Humanity
Engage humanity. That is the tagline I came up with and I still love it. It was for an Australian company called Whispir that is in the communications space. I was working with them on a massive brand development project last year and worked directly with Jeromy Wells, the creative, smart and kind CEO of the company. [ Read More ]
PR for Robotics Companies
I have been interested in doing PR for robotics companies for many years. Just ask my friend Tandy Trower, former head of robotics at Microsoft and founder of Hoaloha Robotics, a company creating companion robots to enable seniors to live more active and independent lives. When I sent Tandy various media articles over the years, he delighted me with long email responses that helped educate me about the industry. I am grateful that he shared this knowledge and provided years of encouragement. In 2016, I have had the honor and privilege of working with three amazing robotics companies. [ Read More ]
Cringing at the PR of Politics
Every marketing and public relations person, no matter how strong you are, should be watching the presidential race. Don’t get me wrong. There are many things I would rather do, like ride my bicycle or go sailing, than watch these folks duke it out. But it’s a feast of learning about what to do and not to do. These campaigns are run by some of the nation’s strongest campaign strategists, yet there are so many little mistakes and some downright major blunders. We also can spot some very smart positioning and maneuvering. Some of it so savvy and twisty it almost makes me cringe. [ Read More ]
Ahhh, Sweet Media Coverage
There is a lot marketing I do for client companies and organizations in addition to public relations. That said, below is some of the media coverage I have negotiated for clients recently with strong strategy and execution. [ Read More ]
23 Ways to Maximize the ROI of Media Coverage
It has always been amusing to me how many small to mid-size companies want “really, really great” media coverage, only want to pay relatively little to get it, don’t want to work too hard at it and then have absolutely no idea how to maximize their return-on-investment (ROI) once they do get it. This blog is about the last one. I have been helping companies get great media coverage for many years and below I outline how to maximize the immense value of a positive piece of coverage. [ Read More ]