By the Sea Communications

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New Company, OurPlanet365, Builds Environmental Sustainability Platforms

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We recently announced a new company, OurPlanet365. For decades, By the Sea Communications founder and CEO Gaby Adam, has been passionate about protecting our vibrant planet. The purpose of OurPlanet365 is to help companies of all sizes define and build their environmental sustainability platform.  [ Read More ]

GeekWire Calls Gaby Adam a PR and Communications Leader

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We were excited by this mention of our other business, OurPlanet365, by GeekWire, the preeminent media outlet for the technology industry in the Pacific Northwest. And we loved that they called By the Sea Communications CEO Gaby Adam a "PR and communications leader."  [ Read More ]

Reinventing Marketing: My Musings

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I love the hot summer months and all the daylight. It gives me time to think aimlessly about life, my business and the industry I am in. There is a lot of talk these days about the evolution of marketing and I started to ponder it at random times. Below is a collection of my thoughts, both about what changed over the last several years and what to expect in the future.  [ Read More ]

PR Expert’s Take on the Democratic Debate

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There is nothing like a presidential race to demonstrate the importance of a personal brand and the nuance of communications. As a PR expert in Seattle, it was easy to pick up on things in the Democratic debate last night that would help and/or hurt a candidate.  [ Read More ]

Negotiating Coverage in Drone and Robotics Media

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DroneHive is a company I have worked with on and off for more than a year. Their founder and CEO Paul Huish is a gem, and he is as kind as he is smart. His company now has more than 700 professional drone operators around the United States who can be quickly deployed for corporations that want expert services for aerial data collection. Paul called about a month ago and told me how his team had partnered with SiteAware to do maintenance inspections of the 1070’ Salesforce Tower, the tallest building in San Francisco.  [ Read More ]

My Take on the Lip-Syncing Police Videos

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The U.S. police videos with the men and women in uniform lip-syncing and dancing to famous songs, including this gem from the Seattle Police Department, are an awesome idea. Not only do they help the internal morale of these police stations, they help humanize the police in their communities. Suddenly, police forces across the nation are going from “one of them” to “one of us.”  [ Read More ]

Macron and Trump Go Hand in Hand: the Photos

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This is an interesting photo essay in Quartz on Emmanuel Macron and Donald Trump and the various ways they shook hands and otherwise patted each other during Macron's recent visit. The body language of each, literally, trying to get the "upper hand" and be the "leader" is fascinating. I wonder if they get taught that in "Presidential Training."  No disrespect intended, it is simply a great example of nuance in communication.  [ Read More ]

How We Got on Saturday Night Live

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Saturday Night Live  is an awesome show.  Its wonderful edgy humor brings much-needed levity to the current state of our world.  The show reaches 11 million broadcast viewers weekly as well as millions of people who watch segments via their YouTube channel. So imagine my delight when I was sitting at the Washington’s National Park Fund (WNPF) Annual Auction on Saturday night (4/7/18) and the executive director, Laurie Ward, steps on stage and says “Where is Gaby Adam?” to the 500 people sitting there.  She had just received word that the announcement I led that week, about a $1 million dollar private donation to WNPF, had just been mentioned on Saturday Night Live!  [ Read More ]