This spring I celebrate the 20th anniversary of By the Sea Communications, LLC. Does that make me proud? Absolutely. [ Read More ]
pr agency
My Fascination with the Space Industry
I have a fascination with the space industry and want to work with more clients in that area. Over the last few years, I have been watching well-done Netflix documentaries about SpaceX missions and some entertaining fictional programs about going to Mars. I also read the enjoyable and accessible book, “The End of the Astronauts: Why Robots are the Future of Exploration,” by Donald Goldsmith and Martin Rees, which gave me a great overview of the amazing things happening in space exploration and where we are headed in the future. [ Read More ]
25 Memorable Moments in My Career
There are so many amusing and memorable moments in my career. It makes me smile to think of them. This is not a stuffy blog expounding on my “wins” although there are some in here. It’s an informal look back at some of the fun things I encountered throughout the years as well as some of the people who made a good impression on me. [ Read More ]
PR for Robotics Companies
I am fascinated by the robotics and drone space and have been working with companies developing great things in this industry for many years. Most of my work with them includes broader marketing communications as well as PR. As noted in my earlier blog on this topic, it all began in the spring of 2016 when I started working with the bright and talented team at WiBotics to get the word out about their wireless power for the robotics industry. That led to working with the smart team at Aerovel, makers of the Flexrotor long-range robotic aircraft (a high-end drone). Both became long-term clients, and we were able to accomplish a lot together for their respective companies. [ Read More ]
Maximize the ROI of Media Coverage
As you think about the allocation of your marketing budget, consider the immense ROI (return-on-investment) of a piece earned media coverage. I have been helping companies, including major global corporations, businesses headquartered abroad and countless U.S.-based companies of all sizes, earn great media coverage for more than 30 years. The ROI is tough to beat. [ Read More ]