Old work stuff can be quite nostalgic. On a recent staycation, I went through a bunch of boxes of work stuff hidden in the basement. Here is some of what I found: Stacks and stacks of old-school media coverage books for products I led the PR on. There were thick ones for Microsoft Word, Microsoft Money, RealNetworks, Avenue A (which became aQuantive), InfoSpace and more. [ Read More ]
media coverage
Maximize the ROI of Media Coverage
As you think about the allocation of your marketing budget, consider the immense ROI (return-on-investment) of a piece earned media coverage. I have been helping companies, including major global corporations, businesses headquartered abroad and countless U.S.-based companies of all sizes, earn great media coverage for more than 30 years. The ROI is tough to beat. [ Read More ]
Negotiating Coverage in Drone and Robotics Media
DroneHive is a company I have worked with on and off for more than a year. Their founder and CEO Paul Huish is a gem, and he is as kind as he is smart. His company now has more than 700 professional drone operators around the United States who can be quickly deployed for corporations that want expert services for aerial data collection. Paul called about a month ago and told me how his team had partnered with SiteAware to do maintenance inspections of the 1070’ Salesforce Tower, the tallest building in San Francisco. [ Read More ]
How to Maximize the ROI of Media Coverage
Here’s hoping your year is off to a great and prosperous start! As you think about how to allocate your marketing budget this year, consider the immense ROI (return-on-investment) of a piece earned media coverage. [ Read More ]
Ahhh, Sweet Media Coverage
There is a lot marketing I do for client companies and organizations in addition to public relations. That said, below is some of the media coverage I have negotiated for clients recently with strong strategy and execution. [ Read More ]
23 Ways to Maximize the ROI of Media Coverage
It has always been amusing to me how many small to mid-size companies want “really, really great” media coverage, only want to pay relatively little to get it, don’t want to work too hard at it and then have absolutely no idea how to maximize their return-on-investment (ROI) once they do get it. This blog is about the last one. I have been helping companies get great media coverage for many years and below I outline how to maximize the immense value of a positive piece of coverage. [ Read More ]