Many people *pretend* to be marketers. These people have minimal, if any, marketing training and zero or only a few years of experience. Using “pretend marketers” can significantly hurt a company and create a spaghetti of bad work to untangle later. These people can also cause missed opportunities, inefficiencies and more. [ Read More ]
marketing expert
Why Marketing is Like Sailboat Racing
Sailboat racing is all about continuously optimizing. So is marketing. In sailboat racing, you don’t just point the sailboat in the direction of the finish line and hope for the best. You keep checking the wind, the currents, the other boats on the course. Sometimes you tack to better catch the wind. You adjust the sails accordingly, and frequently, while on the course. At times you even pull out a different sail depending on the wind and its direction. [ Read More ]