This spring I celebrate the 20th anniversary of By the Sea Communications, LLC. Does that make me proud? Absolutely. [ Read More ]
gaby adam
25 Memorable Moments in My Career
There are so many amusing and memorable moments in my career. It makes me smile to think of them. This is not a stuffy blog expounding on my “wins” although there are some in here. It’s an informal look back at some of the fun things I encountered throughout the years as well as some of the people who made a good impression on me. [ Read More ]
Reputation and Its Fragility
I recently listened to part of The New York Times Dealbook Summit, a live virtual event, hosted by the popular Andrew Ross Sorkin. One particular session titled “The Race for a Vaccine” included Bill Gates, Albert Bourla, chairman and CEO of Pfizer, and Professor Heidi Larson, director of the Vaccine Confidence Project. It was a great session, and something Bourla stated about company brands is worth repeating. [ Read More ]
What’s it Like to Fly Now?
You ask, “What’s it like to fly now?” I recently escaped the wildfire-smoke-filled air of Seattle to fly cross country to find out. Since travel is one of my practice areas, I wanted to experience air travel during the pandemic firsthand. I used airline miles, stayed with good friends and brought my laptop so I could work from there. [ Read More ]
Learn about Sustainability from These Tech Giants
As we all try to muster through these difficult times in our nation and world, some of the things I am seeing related to environmental sustainability are giving me hope. I have been carefully watching three of the world’s largest technology companies, Apple, Microsoft and Amazon, as they make environmental sustainability commitments and continue to enhance their initiatives. [ Read More ]
The U.S. is Reopening. Now What for Your Business?
These have been extremely trying times for everyone. An absolutely staggering amount of people have lost their lives to the COVID-19 pandemic, the economy is in turmoil and we are all feeling pretty low. As a business owner for 16 years, and a marketing communications professional for more than 30 years, I keep asking myself “Now what?” The U.S. is starting to reopen. How do we climb out of this highly stressful situation and get all our businesses moving in the right direction again? [ Read More ]
Thinking About the Bigger Things in Life Amidst COVID-19
There is a side of me that thinks that COVID-19 is making people think about the bigger, more important things in life. This whole epidemic has been bizarre, scary and depressing. [ Read More ]
GeekWire Calls Gaby Adam a PR and Communications Leader
We were excited by this mention of our other business, OurPlanet365, by GeekWire, the preeminent media outlet for the technology industry in the Pacific Northwest. And we loved that they called By the Sea Communications CEO Gaby Adam a "PR and communications leader." [ Read More ]
Elite All-Female Anti-Poaching Team in Africa
There is a team of elite all-female rangers in Zimbabwe who are protecting Africa’s ecosystems from poachers, specifically rhino and elephant poachers. They are badass to say the least. So far, these Akashinga rangers have arrested 150 poachers and not a single poacher has been killed. Strong, resilient, amazing women who are not only saving critical wildlife from death, they are demonstrating the immense value of empowering women. [ Read More ]
Brief Report on the GeekWire Summit
I recently attended the two-day GeekWire Summit in Seattle. It was well worth my time and great to hear what some of the biggest names in the Seattle tech industry had to say. For full coverage of the speeches, go to GeekWire. One thing that was said multiple times throughout the conference was to take risks and don’t be afraid to fail. Cheers to that! Below (and above) are some photos I took. There were many more speakers, but this will give you a feel for it. [ Read More ]