Many people *pretend* to be marketers. These people have minimal, if any, marketing training and zero or only a few years of experience. Using “pretend marketers” can significantly hurt a company and create a spaghetti of bad work to untangle later. These people can also cause missed opportunities, inefficiencies and more.
To pretend to be a marketing expert when you really have little experience in the discipline is the equivalent of:
- Thinking because you can use Wix, you are a software engineer and can build a robot.
- Thinking because you can make scrambled eggs, you are a three-star Michelin chef.
- Thinking because you can set off fireworks, you can build a rocket to go to the moon.
- Thinking because you can put gas in your car, you know how to fix the engine.
- Thinking because you are the CEO of a 10-person company, you can lead Apple.
You get the point. Marketing takes education, training, mentoring, and years and years of experience to become good at.
Don’t fool yourself that the pretend marketer you may be relying on has the training, skillset and experience to do a great job.
Leave it to the true marketing experts. Use them. Trust them.
If you are ready to be honest with yourself and quit using pretend marketers for your precious company, contact me.
I am a marketing communications expert with excellent training, early mentorship from major international marketing/PR agencies and more than 30 years of experience working with companies of all sizes.
This was first posted by Gaby Adam on LinkedIn on July 30, 2024.
