Over the weekend, I watched all five episodes of “Countdown: Inspiration4 Mission to Space” on Netflix. If you haven’t heard by now, it is a series on the recent SpaceX “Inspiration4” spaceflight which carried four non-astronaut civilians and no one else. I enjoyed the series mainly for the insights it gave me, however varnished, of SpaceX. It was also great to see 27-year-old women in high roles within the company including leading training of the civilians, mission communications with the capsule and quality control immediately prior to the flight. [ Read More ]
Thoughts
What Mahomes Said to Brady
Tough loss for Patrick Mahomes in the Super Bowl yesterday. It must have felt wretched especially since most people were expecting him and his team to win. As a spectator, from the safety of my home, I felt sympathy for him and also knew he has plenty of time to accomplish many more great things in his beloved football career. [ Read More ]
What’s it Like to Fly Now?
You ask, “What’s it like to fly now?” I recently escaped the wildfire-smoke-filled air of Seattle to fly cross country to find out. Since travel is one of my practice areas, I wanted to experience air travel during the pandemic firsthand. I used airline miles, stayed with good friends and brought my laptop so I could work from there. [ Read More ]
The U.S. is Reopening. Now What for Your Business?
These have been extremely trying times for everyone. An absolutely staggering amount of people have lost their lives to the COVID-19 pandemic, the economy is in turmoil and we are all feeling pretty low. As a business owner for 16 years, and a marketing communications professional for more than 30 years, I keep asking myself “Now what?” The U.S. is starting to reopen. How do we climb out of this highly stressful situation and get all our businesses moving in the right direction again? [ Read More ]
Thinking About the Bigger Things in Life Amidst COVID-19
There is a side of me that thinks that COVID-19 is making people think about the bigger, more important things in life. This whole epidemic has been bizarre, scary and depressing. [ Read More ]
Calling All Smart People to Help the Environment
This blog is about environmental hope. We all need step up to the challenge of environmental sustainability and do our parts. While developing my new business, OurPlanet365, these last few months, I was reminded how the environmental space can be immensely intense, stressful and overwhelming. [ Read More ]
Celebrate Your Successes in 2019
We are almost at the close of 2019. Many would agree it has been an odd year in a variety of ways. Our country has felt unstable with its current leadership and that has created all kinds of bizarre undercurrents. I encourage you to look back on all of the positive things that happened in your life this year, all of your accomplishments in all facets of your life. [ Read More ]
Elite All-Female Anti-Poaching Team in Africa
There is a team of elite all-female rangers in Zimbabwe who are protecting Africa’s ecosystems from poachers, specifically rhino and elephant poachers. They are badass to say the least. So far, these Akashinga rangers have arrested 150 poachers and not a single poacher has been killed. Strong, resilient, amazing women who are not only saving critical wildlife from death, they are demonstrating the immense value of empowering women. [ Read More ]
Reinventing Marketing: My Musings
I love the hot summer months and all the daylight. It gives me time to think aimlessly about life, my business and the industry I am in. There is a lot of talk these days about the evolution of marketing and I started to ponder it at random times. Below is a collection of my thoughts, both about what changed over the last several years and what to expect in the future. [ Read More ]
Pedaling with a Purpose
These past few summers, I have been cycling with a team called “Spin.” “Pedal with Purpose” is the heartfelt slogan of our team, which is currently more than 75 people strong. We are all about supporting causes around the area, including Bike Works, the Rivkin Center, the CF Ride, the MS Ride and Cycle the Wave. Since its inception seven or eight years ago, the Spin team has raised a total of more than half a million dollars for these causes, and we also donate our time. [ Read More ]