By the Sea Communications

Captivating Marketing and PR

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Thoughts

“Pretend Marketers” and the Risks of Using Them

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Many people *pretend* to be marketers. These people have minimal, if any, marketing training and zero or only a few years of experience. Using “pretend marketers” can significantly hurt a company and create a spaghetti of bad work to untangle later. These people can also cause missed opportunities, inefficiencies and more.  [ Read More ]

Celebrating the 20th Anniversary of By the Sea Communications

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This spring I celebrate the 20th anniversary of By the Sea Communications, LLC. Does that make me proud? Absolutely.  [ Read More ]

How This Scuba Diver Panicked When Her PADI Card Was Lost

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I am a scuba diver who has enjoyed more than 110 dives. I count myself lucky as I earned my PADI certification at the Great Barrier Reef while on a 6.5-month solo trip through the South Pacific when I was 25 years-old. The stories I can tell...! Since then, I have dived in Paula, the Maldives, Belize, Bora Bora, Turks and Caicos, Thailand, Bonaire, Malta, Grand Cayman and many other wonderful spots on this gorgeous planet.  [ Read More ]

10 Tips on How to be a Great Client

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Do you know how to be a great client? I have had the honor of working with many amazing companies and people over the more than 30 years of my marketing communications career. Below are 10 tips on how to be a great client for an external marketing partner. (If you are reading this, cheers to you for your willingness to learn!)  [ Read More ]

Are Zoos and Aquariums Ethical?

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Zoos and aquariums have long been popular destinations for families and animal lovers alike. They offer an opportunity to see animals up close, learn about their behavior and habitat, and contribute to conservation efforts. However, in recent years, there has been growing criticism of these institutions, with many arguing that they are outdated and cruel. In this blog post, we will explore why zoos and aquariums are becoming increasingly controversial and why it is cruel for animals to be caged up instead of in their natural environments.  [ Read More ]

My Fascination with the Space Industry

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I have a fascination with the space industry and want to work with more clients in that area. Over the last few years, I have been watching well-done Netflix documentaries about SpaceX missions and some entertaining fictional programs about going to Mars. I also read the enjoyable and accessible book, “The End of the Astronauts: Why Robots are the Future of Exploration,” by Donald Goldsmith and Martin Rees, which gave me a great overview of the amazing things happening in space exploration and where we are headed in the future.  [ Read More ]

25 Memorable Moments in My Career

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There are so many amusing and memorable moments in my career. It makes me smile to think of them. This is not a stuffy blog expounding on my “wins” although there are some in here. It’s an informal look back at some of the fun things I encountered throughout the years as well as some of the people who made a good impression on me.  [ Read More ]

Maximize the ROI of Media Coverage

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As you think about the allocation of your marketing budget, consider the immense ROI (return-on-investment) of a piece earned media coverage. I have been helping companies, including major global corporations, businesses headquartered abroad and countless U.S.-based companies of all sizes, earn great media coverage for more than 30 years. The ROI is tough to beat.  [ Read More ]