We were excited by this mention of our other business, OurPlanet365, by GeekWire, the preeminent media outlet for the technology industry in the Pacific Northwest. And we loved that they called By the Sea Communications CEO Gaby Adam a "PR and communications leader." [ Read More ]
Public Relations
Reinventing Marketing: My Musings
I love the hot summer months and all the daylight. It gives me time to think aimlessly about life, my business and the industry I am in. There is a lot of talk these days about the evolution of marketing and I started to ponder it at random times. Below is a collection of my thoughts, both about what changed over the last several years and what to expect in the future. [ Read More ]
PR Expert’s Take on the Democratic Debate
There is nothing like a presidential race to demonstrate the importance of a personal brand and the nuance of communications. As a PR expert in Seattle, it was easy to pick up on things in the Democratic debate last night that would help and/or hurt a candidate. [ Read More ]
Negotiating Coverage in Drone and Robotics Media
DroneHive is a company I have worked with on and off for more than a year. Their founder and CEO Paul Huish is a gem, and he is as kind as he is smart. His company now has more than 700 professional drone operators around the United States who can be quickly deployed for corporations that want expert services for aerial data collection. Paul called about a month ago and told me how his team had partnered with SiteAware to do maintenance inspections of the 1070’ Salesforce Tower, the tallest building in San Francisco. [ Read More ]
How to Maximize the ROI of Media Coverage
Here’s hoping your year is off to a great and prosperous start! As you think about how to allocate your marketing budget this year, consider the immense ROI (return-on-investment) of a piece earned media coverage. [ Read More ]
My Take on the Lip-Syncing Police Videos
The U.S. police videos with the men and women in uniform lip-syncing and dancing to famous songs, including this gem from the Seattle Police Department, are an awesome idea. Not only do they help the internal morale of these police stations, they help humanize the police in their communities. Suddenly, police forces across the nation are going from “one of them” to “one of us.” [ Read More ]
Macron and Trump Go Hand in Hand: the Photos
This is an interesting photo essay in Quartz on Emmanuel Macron and Donald Trump and the various ways they shook hands and otherwise patted each other during Macron's recent visit. The body language of each, literally, trying to get the "upper hand" and be the "leader" is fascinating. I wonder if they get taught that in "Presidential Training." No disrespect intended, it is simply a great example of nuance in communication. [ Read More ]
How We Got on Saturday Night Live
Saturday Night Live is an awesome show. Its wonderful edgy humor brings much-needed levity to the current state of our world. The show reaches 11 million broadcast viewers weekly as well as millions of people who watch segments via their YouTube channel. So imagine my delight when I was sitting at the Washington’s National Park Fund (WNPF) Annual Auction on Saturday night (4/7/18) and the executive director, Laurie Ward, steps on stage and says “Where is Gaby Adam?” to the 500 people sitting there. She had just received word that the announcement I led that week, about a $1 million dollar private donation to WNPF, had just been mentioned on Saturday Night Live! [ Read More ]
Basics of Strong Messaging
Creating strong messaging takes skill and experience. That said, the very basics of good messaging are so simple it’s surprising to me how many companies get them wrong. There are three primary things to focus on: clarity, consistency and repetition. [ Read More ]
PR for Robotics Companies
I have been interested in doing PR for robotics companies for many years. Just ask my friend Tandy Trower, former head of robotics at Microsoft and founder of Hoaloha Robotics, a company creating companion robots to enable seniors to live more active and independent lives. When I sent Tandy various media articles over the years, he delighted me with long email responses that helped educate me about the industry. I am grateful that he shared this knowledge and provided years of encouragement. In 2016, I have had the honor and privilege of working with three amazing robotics companies. [ Read More ]