By the Sea Communications

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Marketing Communications

Why Marketing is Like Sailboat Racing

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Sailboat racing is all about continuously optimizing. So is marketing. In sailboat racing, you don’t just point the sailboat in the direction of the finish line and hope for the best. You keep checking the wind, the currents, the other boats on the course. Sometimes you tack to better catch the wind. You adjust the sails accordingly, and frequently, while on the course. At times you even pull out a different sail depending  on the wind and its direction.  [ Read More ]

What Mahomes Said to Brady

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Tough loss for Patrick Mahomes in the Super Bowl yesterday. It must have felt wretched especially since most people were expecting him and his team to win. As a spectator, from the safety of my home, I felt sympathy for him and also knew he has plenty of time to accomplish many more great things in his beloved football career.  [ Read More ]

Reputation and Its Fragility

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I recently listened to part of The New York Times Dealbook Summit, a live virtual event, hosted by the popular Andrew Ross Sorkin. One particular session titled “The Race for a Vaccine” included Bill Gates, Albert Bourla, chairman and CEO of Pfizer, and Professor Heidi Larson, director of the Vaccine Confidence Project.  It was a great session, and something Bourla stated about company brands is worth repeating.  [ Read More ]

The U.S. is Reopening. Now What for Your Business?

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These have been extremely trying times for everyone. An absolutely staggering amount of people have lost their lives to the COVID-19 pandemic, the economy is in turmoil and we are all feeling pretty low. As a business owner for 16 years, and a marketing communications professional for more than 30 years, I keep asking myself “Now what?”  The U.S. is starting to reopen. How do we climb out of this highly stressful situation and get all our businesses moving in the right direction again?  [ Read More ]

New Company, OurPlanet365, Builds Environmental Sustainability Platforms

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We recently announced a new company, OurPlanet365. For decades, By the Sea Communications founder and CEO Gaby Adam, has been passionate about protecting our vibrant planet. The purpose of OurPlanet365 is to help companies of all sizes define and build their environmental sustainability platform.  [ Read More ]

Ocean Conferences in 2020

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I have always loved oceans. They represent freedom, wild beauty, places beyond. They are also critical to humans in countless ways. As some of you know, I worked in ocean conservation for two years a few years back. It was eye-opening and I am grateful for all the people who shared their knowledge of the oceans with me. I also like technology and have worked in that industry for more than 25 years. So, of course, ocean technology companies have always been of interest, especially ones trying to help sustain our oceans.  [ Read More ]

Brief Report on the GeekWire Summit

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I recently attended the two-day GeekWire Summit in Seattle. It was well worth my time and great to hear what some of the biggest names in the Seattle tech industry had to say. For full coverage of the speeches, go to GeekWire. One thing that was said multiple times throughout the conference was to take risks and don’t be afraid to fail. Cheers to that! Below (and above) are some photos I took. There were many more speakers, but this will give you a feel for it.  [ Read More ]

Reinventing Marketing: My Musings

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I love the hot summer months and all the daylight. It gives me time to think aimlessly about life, my business and the industry I am in. There is a lot of talk these days about the evolution of marketing and I started to ponder it at random times. Below is a collection of my thoughts, both about what changed over the last several years and what to expect in the future.  [ Read More ]

PR Expert’s Take on the Democratic Debate

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There is nothing like a presidential race to demonstrate the importance of a personal brand and the nuance of communications. As a PR expert in Seattle, it was easy to pick up on things in the Democratic debate last night that would help and/or hurt a candidate.  [ Read More ]