A few of the many campaigns we worked on, and related results

We’ve had the pleasure of working on some really great campaigns with some really cool clients. Below are some examples. We’d be happy to share more details about these and other campaigns verbally. Just reach out to us. 

Please also see our Real Results Case Studies. We are just getting this program started. Stay tuned for more in the future.

	We recently have been working with a leading warehouse robotics company Brightpick, which is based in Europe, has 300 employees and is making a steady push into the US. We helped with a major overhaul of the firm’s messaging and negotiated more than 100 pieces of media coverage in relevant logistics, warehouse, robotics, VC newsletters and other media outlets. We also supported the company's VP of marketing on other marketing communications when needed. All of this helped build positive awareness of Brightpick in both the US and EU and set a strong foundation for the company's future.
	PickNik Robotics, a leader in robotics software and engineering services, was a client for a year until they hired an internal marketing lead. Our work with them included setting up a News page on the website and generating a significant amount of media coverage for them, including The Robot Report, Robotics 24/7, Unmanned Systems Technology and many more. In addition, we helped with messaging, a sales deck and promoting their work in the space industry. We also helped organize a Speaker Program to ensure they were approaching that opportunity strategically.
	RipeLocker, a leader in extending the post-harvest life of perishables, contacted us and said they needed media coverage. We recommended they do a lot more than that before reaching out to important media. We started with some basic brand work, created a messaging framework, reworked the website and got them moving on LinkedIn. Then we reached out to media with announcements over the course of a few months. We generated so much relevant media coverage in the trade media that they had to work hard to keep up with all of the incoming customer prospects. The RipeLocker CEO commented in an email, “Gaby, you have done an OUTSTANDING job with this project.” Their investors were happy as well.
	Worked on several major projects for Holland America Line. Developed and drove a campaign to generate awareness and media coverage for the re-launch the Ryndam, the first ship of their fleet to have all of the enhancements of the company’s $225 million Signature of Excellence initiative. Helped stage a press event for more than 50 travel trade and consumer media on a ship in New York City. In a separate project, generated significant media coverage of Holland America Line’s newly enhanced private island, as well as the North American arrival of its newest ship, the Westerdam. Hosted 40 travel media on a 3-day cruise throughout the Caribbean.
	Recommended the public announcement of a major initiative by Marine Conservation Institute, the Global Ocean Refuge System (later renamed "Blue Parks"), and developed a comprehensive strategic communications plan for the initiative. Implemented all elements including brand development, logo, messaging, positioning, website development and copy, marketing materials, social media campaigns, newsletter, blog posts and media relations. Worked closely with the organization for almost two years.
	Helped take Wetpaint, a next-generation media platform company, to a much higher level with comprehensive work on brand development, messaging, corporate website, media relations, speaker program and thought leadership campaigns. Worked closely with the executive team, while the company was on a fast trajectory, to gain mindshare among important media industry audiences. Client said their communications "is light years ahead of where it was" due to our work. Wetpaint was later sold to Viggle for $30 million.
	Worked on an exciting project with Aerovel Corporation, makers of the Flexrotor unmanned aerial system. Using Flexrotor, they had guided ships through the labyrinthine ice of the Beaufort and Chukchi Seas in the Arctic to retrieve massive anchors from mooring sites. Negotiated coverage of the mission in a wide range of media outlets including CNNMoney, FlightGlobal, Aviation Week, The Maritime Executive and Sea Technology among many others. The company then became a client for two years and we worked with them on a variety of marketing communications and business development activities.
	Helped Washington’s National Park Fund (WNPF), the official philanthropic partner for Mount Rainier, North Cascades and Olympic National Parks, take their non-profit to a higher level. They had received a $1 million donation and needed to promote it. With a very small budget, we generated more than $100,000-worth of media results for the organization. National media outlets such as Associated Press (AP), US News and World Report, as well as most major Washington State print and broadcast outlets covered it. The crown jewel was coverage by Saturday Night Live on their "Weekend Update" segment. WNPF then asked us to develop and help implement a comprehensive marketing communications plan for them, which we did.
	Provided strategic counsel and drove plans to secure prestigious international and national media coverage of Marine Conservation Institute’s involvement in President Obama’s expansion of the Pacific Remote Islands Marine National Monument to 490,000 square miles. Media outlets such as Associated Press, BBC Newsday, PBS NewsHour, The Guardian, The Washington Post, Quartz, Vox and many others covered the organization’s involvement.
	Created an extensive partnership development plan to engage the travel/tourism and ocean sports industries in the Global Ocean Refuge System (later renamed "Blue Parks"), an initiative by Marine Conservation Institute designed to strongly protect at least 20% of the ecosystems in each marine biogeographic region of the world’s oceans by 2030. Generated awareness of the initiative among major airlines, cruise lines, hotel chains and ocean sports outfitters. Secured support and endorsement from Virgin Unite, Alaska Airlines, SCUBAPRO, Gill, Un-Cruise Adventures and many more.
	Conducted business press tours with the CEOs of RealNetworks, aQuantive, InfoSpace and others during key business events for the companies. Secured related coverage in The Wall Street Journal, The New York Times, Fast Company, CBS MarketWatch and CNNfn among many others.
	Developed and led the implementation of public relations campaigns for the launches of several pivotal Microsoft products, including many versions of Microsoft Word, Microsoft Office, Microsoft Money, Microsoft Works, Microsoft Publisher, Visual Studio and many others. Supported consumer media efforts for Windows 95.
	Led a team of six DDB professionals serving the RealNetworks business and helped the company battle the ever-present Microsoft in the aggressive media player competition. Garnered a 95% positive rate on the 50 product reviews secured for them. Served as an interim RealNetworks public relations director and mentor for the internal team. Drove a consumer campaign promoting the partnership between RealNetworks and the Museum of Television and Radio.
	Planned and implemented unrelenting competitive press work for Microsoft Word which contributed significantly to making it the leading word processor in the world. Spearheaded campaigns to make Usability and Interoperability key evaluation criteria when the company began moving to a product suite model. The efforts helped jump-start the phenomenal success of Microsoft Office.
	Worked closely with Washington Mutual’s Technology Solutions Group on internal relations for nearly two years during a period of high growth for their IT department (from 800 people to 3,500 people). Developed numerous communications plans for technology roll-outs and potential crisis situations. Worked directly with the CIO and senior vice presidents in this crucial area for the $188 billion company. Washington Mutual was later bought by JPMorgan Chase.