Admit it, we all want to demonstrate how smart we are and will often keep talking as long as people listen. Likewise, many (most) blog posts drone on way too long. Some merit great length. Most do not. Someone already came up with the term “blogette” and it means a small blog. Try to keep your blog posts brief, simple and clear – at least the majority of them. And make your point early. Most importantly, make sure each post meets its objective/s. Your readers will feel enlightened by the new information and/or viewpoints you have imparted and they can quickly get on with their day. [ Read More ]
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When Was the Last Time You Thought About Your Personal Brand?
Executives in companies (large or small) often forget to develop their Personal Brand. It is more important than ever to do this. Think about your Personal Brand Attributes as they relate to your Company Brand Attributes and put them down on paper. Then make sure they are reflected in everything you do, including your work, social media, clothes and demeanor. This doesn't have to be a lengthy or costly exercise, but take time to do it. It will pay-off well for you and your company. [ Read More ]