By the Sea Communications

Captivating Marketing and PR

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What We Do at By the Sea Communications

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You might be wondering, “What exactly does By the Sea Communications do?” Well, we’re here to help innovative organizations stand out through strategic marketing and communications. Founded in 2004 by Gaby Adam, we bring over 30 years of experience to the table, having worked with well-known companies like Microsoft, Seagate, and Holland America Line, along with a variety of exciting startups in fields like technology, robotics, space exploration, sustainability, and travel.  [ Read More ]

My Experience Working with Various Industries

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As a marketing communications and PR professional, I’ve had the exciting opportunity to collaborate with a wide range of clients across several industries. From cutting-edge robotics startups to globally recognized corporations and environmental organizations, each project has offered a new set of challenges. Below is a look at the different sectors I’ve worked with and some of the contributions I’ve made along the way.  [ Read More ]

10 Common Mistakes When Working with the Media

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I could easily write a 20-page blog that discusses common mistakes when working with the media to generate media coverage for a company or product. There are so many potential pitfalls to avoid and each could be described in great detail with countless examples of things I have seen happen over the years. Consider this post just a few pointers in brief form.  [ Read More ]

“Pretend Marketers” and the Risks of Using Them

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Many people *pretend* to be marketers. These people have minimal, if any, marketing training and zero or only a few years of experience. Using “pretend marketers” can significantly hurt a company and create a spaghetti of bad work to untangle later. These people can also cause missed opportunities, inefficiencies and more.  [ Read More ]

Real Results Case Study: A Warehouse Robotics Company

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The Client: A warehouse robotics company based in Europe. Primary Request: “Build awareness among US-based media for our company and robots to support our growth in that market.” Length of Time Covered in this Real Results Case Study: 15 months.  [ Read More ]

Celebrating the 20th Anniversary of By the Sea Communications

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This spring I celebrate the 20th anniversary of By the Sea Communications, LLC. Does that make me proud? Absolutely.  [ Read More ]

How This Scuba Diver Panicked When Her PADI Card Was Lost

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I am a scuba diver who has enjoyed more than 110 dives. I count myself lucky as I earned my PADI certification at the Great Barrier Reef while on a 6.5-month solo trip through the South Pacific when I was 25 years-old. The stories I can tell...! Since then, I have dived in Paula, the Maldives, Belize, Bora Bora, Turks and Caicos, Thailand, Bonaire, Malta, Grand Cayman and many other wonderful spots on this gorgeous planet.  [ Read More ]

10 Tips on How to be a Great Client

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Do you know how to be a great client? I have had the honor of working with many amazing companies and people over the more than 30 years of my marketing communications career. Below are 10 tips on how to be a great client for an external marketing partner. (If you are reading this, cheers to you for your willingness to learn!)  [ Read More ]