About this time last year, I launched my new company OurPlanet365, which helps companies define and build their environmental sustainability platforms. The timing was perfect. But then the pandemic began building steam and every company was in survival mode, including many beloved Seattle companies such as Alaska Airlines, Boeing, Holland America Line, Expedia, Nordstrom and Starbucks. OurPlanet365 and the parent company By the Sea Communications LLC, which I own, were no exceptions. [ Read More ]
What Mahomes Said to Brady
Tough loss for Patrick Mahomes in the Super Bowl yesterday. It must have felt wretched especially since most people were expecting him and his team to win. As a spectator, from the safety of my home, I felt sympathy for him and also knew he has plenty of time to accomplish many more great things in his beloved football career. [ Read More ]
Reputation and Its Fragility
I recently listened to part of The New York Times Dealbook Summit, a live virtual event, hosted by the popular Andrew Ross Sorkin. One particular session titled “The Race for a Vaccine” included Bill Gates, Albert Bourla, chairman and CEO of Pfizer, and Professor Heidi Larson, director of the Vaccine Confidence Project. It was a great session, and something Bourla stated about company brands is worth repeating. [ Read More ]
What’s it Like to Fly Now?
You ask, “What’s it like to fly now?” I recently escaped the wildfire-smoke-filled air of Seattle to fly cross country to find out. Since travel is one of my practice areas, I wanted to experience air travel during the pandemic firsthand. I used airline miles, stayed with good friends and brought my laptop so I could work from there. [ Read More ]
Learn about Sustainability from These Tech Giants
As we all try to muster through these difficult times in our nation and world, some of the things I am seeing related to environmental sustainability are giving me hope. I have been carefully watching three of the world’s largest technology companies, Apple, Microsoft and Amazon, as they make environmental sustainability commitments and continue to enhance their initiatives. [ Read More ]
The U.S. is Reopening. Now What for Your Business?
These have been extremely trying times for everyone. An absolutely staggering amount of people have lost their lives to the COVID-19 pandemic, the economy is in turmoil and we are all feeling pretty low. As a business owner for 16 years, and a marketing communications professional for more than 30 years, I keep asking myself “Now what?” The U.S. is starting to reopen. How do we climb out of this highly stressful situation and get all our businesses moving in the right direction again? [ Read More ]
New Company, OurPlanet365, Builds Environmental Sustainability Platforms
We recently announced a new company, OurPlanet365. For decades, By the Sea Communications founder and CEO Gaby Adam, has been passionate about protecting our vibrant planet. The purpose of OurPlanet365 is to help companies of all sizes define and build their environmental sustainability platform. [ Read More ]
Thinking About the Bigger Things in Life Amidst COVID-19
There is a side of me that thinks that COVID-19 is making people think about the bigger, more important things in life. This whole epidemic has been bizarre, scary and depressing. [ Read More ]
Calling All Smart People to Help the Environment
This blog is about environmental hope. We all need step up to the challenge of environmental sustainability and do our parts. While developing my new business, OurPlanet365, these last few months, I was reminded how the environmental space can be immensely intense, stressful and overwhelming. [ Read More ]
GeekWire Calls Gaby Adam a PR and Communications Leader
We were excited by this mention of our other business, OurPlanet365, by GeekWire, the preeminent media outlet for the technology industry in the Pacific Northwest. And we loved that they called By the Sea Communications CEO Gaby Adam a "PR and communications leader." [ Read More ]